Iron River Media
Marketing Built to Last. Designed to Lead.
We help home maintenance pros — local businesses, and more — build trust, visibility, and steady leads through AI-powered content that works while you work.
The 7-Lever System for Building Trust & Leads with Local Content
What Is Local Authority System?
The Local Authority System is our proprietary framework for helping businesses dominate their local markets through consistent, AI-powered written content.
We help professional businesses build trust, stay visible, and attract more leads—without having to touch a camera or write a single word.
Using AI-enhanced writing systems, SEO-driven strategy, and weekly consistency, we turn hardworking service providers into the most trusted names in their communities.
The 7 Levers of Iron River Media
Each lever is a content type or strategy that strengthens your reputation, visibility, and lead generation
—all without complex funnels or social media burnout.
1. The Expert Article Engine
Weekly blog posts that make you the local go-to expert
We write short, high-impact articles about your services, seasonal tips, and FAQs—
optimized for Google and perfect for sharing on your site or Google Business Profile.
✅ Best for: HVAC, plumbing, pest control, roofing,
💡 Strategy: AI-assisted + human-edited articles built around “People Also Ask” + local search trends
2. Social Snippet Stack
Turn each article into ready-to-post social content
We repurpose your blog into 4–6 engaging posts for Facebook, Instagram, or LinkedIn—
showcasing your expertise, tips, and client success stories.
✅ Best for: Contractors and service pros with before-and-after photos or testimonials
💡 Strategy: Bite-sized value posts that educate, not just advertise
3. Local Video Script Builder
Scripts that help you sound like a pro on camera
Want to record short videos for your website or ads but don’t know what to say? We write simple talking-point scripts and outlines—
so you just hit record and go.
✅ Best for: HVAC, landscapers, roofers, or remodelers who want video ads or reels
💡 Strategy: “How-to,” “Before & After,” and “Customer Story” scripts modeled on high-performing local videos
4. Review & Reputation Posts
Build trust through stories and social proof
We turn your best reviews and customer stories into professional posts and blog
highlights that show real proof of your reliability and results.
✅ Best for: Service pros with great reviews but low visibility
💡 Strategy: SEO-friendly review showcases + branded visuals
5. Local SEO Asset Stack
Content that ranks for the jobs you actually want
We create SEO pages like “Best AC Repair in Austin” or “How Much Does Roof Replacement Cost in Dallas?”
—built to attract real local searchers ready to hire.
✅ Best for: Businesses who want more organic leads
💡 Strategy: Geo-targeted keyword research + high-intent page templates
6. Lead Magnet Builder
Turn your expertise into free guides that generate leads
We write downloadable guides like “5 Hidden Costs of Roof Repair” or “HVAC Maintenance Checklist for Homeowners”—
perfect for website pop-ups or Facebook lead ads.
✅ Best for: High-ticket or seasonal service providers
💡 Strategy: Educational content that converts browsers into booked calls
7. The Weekly Email Echo™
Stay top-of-mind in your customers’ inboxes
We turn your weekly blog into a simple, personal email that educates and reminds people
why you’re the trusted expert—so they call you first when something breaks.
✅ Best for: Any business that relies on repeat customers or referrals
💡 Strategy: Story + value + “book now” CTA that keeps your pipeline full
build trust, stay visible, and attract more leads
How it Works
Strategy Call
We learn your business, services, and local market — then build a simple content plan to make you the go-to expert in your area.
Done-for-You Content System
We write and deliver SEO blogs, social posts, and emails that keep your business visible on Google, in inboxes, and on social — every single week.
Ongoing Growth
Each month, we review performance, double down on what’s working, and fine-tune your strategy for consistent lead flow and authority growth.
Builds trust through professional, consistent content
Why It works
Builds trust through professional, consistent content
Keeps you visible on Google, social, and inboxes year-round
Works for any trade where reputation = revenue
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Our Packages
Choose your level of visibility — we’ll handle the rest.
Core Visibility Package
$750
Perfect for growing local businesses that want to start showing up consistently online and ranking in their city.Includes:
✅ 2 blog posts per month (Expert Article Engine™)
✅ 6 social media posts/month (Social Snippet Stack)
✅ 2 SEO-optimized local pages (Local SEO Asset Stack)
✅ 1 customer email per month (Weekly Email Echo™)
✅ Strategy call every 60 days
Full Authority Package
$1800
Our most popular package — full-spectrum visibility every single week.
We handle your content, SEO, and email marketing so your business looks like the trusted leader it already is.Includes:
✅ 4 blog posts per month
✅ 12 social media posts/month
✅ 2 SEO pages/month
✅ 4 weekly emails (Weekly Email Echo™)
✅ 1 YouTube script or video outline/month (Video Script Builder)
✅ Quarterly lead magnet (Lead Magnet Writer)
✅ Monthly strategy call + reporting
Elite Growth Package
$2500
Built for established service businesses who want to scale faster, look like the industry leader, and hand off their marketing completely.Includes everything in Full Authority, plus:
✅8 extra social posts/month (20 total)
✅ 2 YouTube scripts/month
✅ 1 additional lead magnet/month
✅ Bi-weekly strategy & performance check-ins
✅ Custom reporting dashboard
✅ Priority turnaround on all deliverables
What’s Included in Every Package
✅ A done-for-you content system that runs every week
✅Keyword and content research tailored to your trade + city
✅High-quality writing by real humans, powered by AI insights
✅Personal onboarding and easy client communication
✅Monthly reports and clear deliverables — no guesswork, no fluff
Ready to Build Your Local Authority?
Stop chasing leads. Start earning them.
Iron River Media builds marketing systems that run like your business — steady, reliable, and built to last.
Contact us for a free strategy call